top of page

Healing Your Relationship With Photos of Yourself, Finding Your Purpose, and More with Sami Hobbs

Updated: Dec 21, 2022

3 Things We Dive Into In This Episode:

  1. How to let go of control and lean into more self-love when photographing yourself.

  2. The steps Sami and I created to help you find purpose in your career.

  3. Sami’s experience on how photos and videos can capture your true essence and how to lean in to it.


📌Episode Highlights

[05:39] Sami The Photographer

  • Sami is a business coach, brand designer, and photographer for small women-owned businesses in the health and wellness space.

  • She came up with her business name, Her Inner Wisdom, while helping a client choose a brand name.

  • Her Inner Wisdom encourages people to listen to and honor their body and intuition.

  • Sami has suffered from chronic pain and endometriosis since she was a child. She believes honoring her body is an essential part of her healing process.

Sami: “If you're working in a place that you don't want to work, you're spending time every day in a place that you want to be spending time in, your body listens to that and hears that and says: ‘oh, I can't trust you.’ And it will create these different points of tension in your body.” - Click Here To Tweet This

[10:59] Understanding Your Purpose

  • I met Sami at an entrepreneur seminar, where we discussed communicating the why behind her company.

  • Future generations should not have to deal with body shaming, body hatred, or obsession with body shapes.

  • It’s normal to question your purpose in life.

  • When you focus on your calling, it helps you get through difficult times and communicate your vision.

  • The things we are most afraid to share have the most long-term impact and frequently lead to your purpose.

[20:20] Be Vulnerable

  • Being vulnerable allows you to inspire and connect with people.

  • Vulnerability will come in waves; you will find ways to share your story.

  • Our mission connects with our personal story.

  • While authenticity and vulnerability are important, we must also be intentional.

[26:14] Anchored to Your Purpose

  • Your life purpose doesn't have to be rooted in your job. You can find it in your connections with others.

  • Your purpose can go beyond your company's mission and vision.

[29:34] Let Go of Some Control

  • We frequently judge ourselves in photographs.

  • We deserve to have images that capture our essence and self-image.

  • Photos should show how much you are enjoying the moment.

  • You deserve to let go of control and be true to yourself.

Sami: “You don't have to change anything about yourself to be worthy of capturing you and your truest essence and your joy.” - Click Here To Tweet This

[41:15] On Photos and Videos

  • Videos capture core moments in life.

  • Accept and celebrate your body when you take a photo — even if it initially feels awkward.

  • Allow yourself to truly be seen.

  • Don’t deny yourself the opportunity to be witnessed by and connected with others.

[46:12] Healing Your Self Image Through Photos

  • Your environment and history influence how you perceive and accept your body.

  • Healing through self-photography takes time.

  • Exposing yourself to people of various shapes, sizes, and orientations will benefit you and your growth.

Caitie: "Our brains are constantly exposed to very similar body shapes, sizes, types, and we do need to rewire our brains to understand that there are so many ways to be a beautiful human." - Click Here To Tweet This

[49:00] Sami’s Routine

  • Sami likes to start her day with some sunshine and end the day by taking a deep breath of fresh air.

  • Sami also incorporates taking care of her gut into her routines.

  • Set aside some time for yourself where and when you can in your day.

[53:34] This Week’s Processing Prompt

  • Ask yourself: Is there something you feel vulnerable discussing? How does it relate to your life purpose?

  • Start and end your day by taking a short walk outside.

  • Take photos to celebrate and accept yourself and your self image.

  • Ask the people you love what part/s of you they love.

  • Send love to your body.

About Sami

Sami Hobbs is a business coach, brand photographer and brand designer based in Sarasota, Florida. In February 2019, she left the corporate world in search of community, connection, and sense of purpose. Soon after, she founded Her Inner Wisdom to help heart-centered healers cultivate clarity in their brand & business, build unwavering confidence in themselves, and ultimately, to lead an unstoppable business rooted in their own intuitive wisdom.

Visit Her Inner Wisdom website and its Instagram for holistic business mentorship.

Connect with Sami: Website | Email | Instagram

Enjoyed the Podcast?

Whole, Full, & Alive is a podcast exploring the art and science of falling in love with your life, with your story, and with who you truly are — underneath your titles, your resume, your relationship status, and your bank account. Who is your authentic self? Discover, behold, and love your self image.

Leave a review and share it! ⭐⭐⭐⭐⭐If you enjoyed tuning in to this podcast, we'd appreciate it if you wrote us a review. You can also share it to help others feel whole, full, and alive.

Have any questions or want to leave a suggestion? Come say hi on the 'gram @caitie.c.rd. You can also sign up for my nutrition coaching program and community, Whole, Full, and Alive, and get a FREE 20 Minute Discovery Call!

Thanks for listening! 💖 Stay tuned to my website for more episode updates and other exciting programs and resources.


Sami Hobbs: If you're just rushing through life, if you're not establishing boundaries with people, if you're doing things that you don't want to do, if you're working in a place that you don't want to work, you're spending time everyday in a place that you want to be spending time in, your body listens to that, and hears that, and says, “Oh, I can't trust you.” And it will create these different points of tension in your body.

Caitie Corradino: Welcome to Whole, Full, and Alive. A podcast exploring the art and science of falling in love with your life, with your story, and with who you truly are underneath your titles, your resume, your relationship status, and your bank account. I'm Caitie Corradino, a registered dietician nutritionist, certified fitness and yoga instructor, eating disorder recovery coach, Reiki healer, and founder of Full Soul Nutrition.

But underneath my titles and resume, I’m a big fan of kitchen dance breaks, early mornings, all things topped with truffles, world-traveling, and serendipity. I'm here to share no-bullshit stories and actionable tools to help you feel unshakably worthy. You have everything you need within you to feel whole, full, and alive. Right here, right now. Let's get into it. Hey, welcome back to another episode of Whole, Full, and Alive.

On today's episode, I have another lovely, lovely guest. Her name is Sami Hobbs. She is a photographer and a holistic business coach that is based in Sarasota, Florida. Sami is the second photographer that I have interviewed on this show so far, and I realized that I'm actually having a series of female photographers on the show. There's going to be two more coming up pretty soon.

I'm so excited about this series of female photographers that I'm interviewing, because I want to talk more about helping you heal your relationship with photos of yourself. It's a really sticky thing, and it's something that I noticed a lot of my clients tiptoe around, and it's something that I personally tiptoed around for a really long time.

Because, like healing your relationship with food and healing your relationship with your body, iIn general, healing your relationship with photos of yourself is something that's very nuanced and muddy, and multi-layered, and complex. And it's exhausting sometimes, to explore things like that. It's exhausting to touch the things that are multi-layered and complex.

But even though photos can seem like such a superficial thing, it can be so healing and meaningful to have a better relationship with photos of yourself, to not have to worry about photos of yourself, to not have to stress about the idea of taking photos, especially, if you're a female entrepreneur. But if you're a human in any kind of setting, living any kind of life, it would be nice, right?

To not have to stress about photos of yourself and to allow beautiful memories and your essence and your energy to just be captured through photographs, without it being such a big deal, and that is the major thing that Sami and I are talking about on today's episode. Just this element of letting go of control when it comes to having photos of yourself taken, that's a really big piece of what we're talking about today.

Also, before we get into that, we talk a little bit about defining your “Why,” behind what you do, because Sami is a holistic business coach. So she tells us a little bit more about how she kind of came to be where she is today. She's a very young, female entrepreneur– very young, full-time entrepreneur, and it's very cool. And so, she's going to tell a little bit more about her story with that.

Then, at the end, we're going to talk a little bit more about some simple and tangible wellness practices that you can do to refresh and reset your brain during the day, at the end of the day. This episode definitely has a lot of nuances to it; a few different things that we talked about, but primarily this photos thing, and Sami is the second photographer that I have on the show, so far.

It's really exciting to have this series of female photographers and kind of start digging into the different layers of healing your relationship with photos of yourself, because, again, it's not something that we can heal in one conversation, in one way, with a few bulleted things. It's a complex conversation. So I'm excited that we're keeping it going on today's episode. And without any further ado, let's get into my conversation with Sami Hobbs.

It's Wednesday, October 19, 9 a.m. here in Denver. It's 11 a.m. in Florida, where my guest, Sami Hobbs, is joining me from, today. Sami, thank you so much for being here today.

Sami: Thank you, Caitie. I am so excited to be joining your podcast. Thank you for having me.

Caitie: This is the second time you're joining the podcast, fun fact, because the first time, our audio went absolutely haywire, and so we're doing take two. And this is just one of those moments where we're just trusting that our second conversation was the one that was meant to be published.

Sami: Oh, I love that. Absolutely. Absolutely. And we have– I mean, we just have so many great ideas for what we want to chat about today. I'm so excited to flow with you.

Caitie: Yes. So Sami, please tell everyone, who are you? And before you tell everyone what you do, please tell them who you are.

Sami: Hi, so my name is Sami Hobbs. I am a business coach, brand designer, photographer for small women-owned businesses in the health and wellness space. Through heart-centered brand discovery, photography, and coaching, I help entrepreneurs uncover their deepest essence, create their dream brand, and build a healthful relationship with their business.

I'm located in Sarasota, Florida, and I'm just so passionate about what I do. I've been in this space for several years. I can't wait to walk through what that journey has been like and the lessons that I've carried through into my business, which is called Her Inner Wisdom.

Caitie: What makes you, who you are? How do people know when they're in your energy? What are a few things that are like, intangibly, sort of unique to you as a human? And then also, tell us why your brand, your business is called Her Inner Wisdom.

Sami: Great questions. So I'll address the second one, first. I rebranded from not really having a business name. I didn't have a business name for the first, I'm gonna say, two years that I owned a business. I had Sami Hobbs, LLC, and then, I created Her Inner Wisdom. This name actually came from brand discovery that I was leading, a client, Sara Ball, through. And we had created a list of names that she was interested in pursuing.

She was going through a rebrand at that time, and I had just generated Her Inner Wisdom, kind of came out of nowhere, came out of my intuition, shared that with her. She did not end up going with that brand name, and it sort of struck this– it created the seed in my brain that was like, “Oh, this kind of feels like me. This feels like me, and it describes my journey to this point.”

Because I entered entrepreneurship, because something in me, my wisdom, my intuition, knew that the corporate world and the hustle-and-bustle, and that grind was not meant for me. I was so deeply unhappy when I was in that space, and my nervous system was so dysregulated when I was in the corporate world, and so, there was there was this knowing,

I was like, “Oh, Her Inner Wisdom certainly describes this journey of like coming into myself and discovering how to listen and honor my body, how to listen and honor my intuition.” And it also really was a name rooted in my own health journey, because I've been navigating chronic pain, endometriosis, and chronic pelvic floor conditions from a very young age.

Part of the healing journey is learning how to honor your body, how to create boundaries with yourself and with other people, and the situations that are not supporting you, especially, because stress and tension tends to sit in our pelvic bowl, it sits in our bodies in different places.

If you're just rushing through life, if you're not establishing boundaries with people, if you're doing things that you don't want to do, if you're working in a place that you don't want to work, you're spending time everyday in a place that you want to be spending time in, your body listens to that and hears that and says, “Oh, I can't trust you.” And it will create these different points of tension in your body.

So Her Inner Wisdom kind of came from that full journey, like learning how to listen to myself. So the first question– I love this question, by the way, because I do ask this, and when it comes to my brand clients– my brand design clients and my coaching clients in the business world, I will ask them like, “You know what? What is your magic? What is your medicine?What makes you truly different?”

Because often, it feels like there are so many people doing the same things as us. There are tons of nutritionists, tons of dietitians, tons of business coaches, but each of us have our own secret sauce, we each have this truest essence that really deserves to shine, and it will bring in your dream community, your dream clients, or dream friends.

In terms of my medicine, my magic– gosh. I really to strive to bring a lot of comfort and authenticity into any space that I'm sharing with a client or with friends, with my community. I think that a huge part of my work is by embracing my own goofiness and my own edges and my own story. I invite others to do the same. That's been really present in my photography work because I had my own journey with my body, with my disordered eating, and body dysmorphia.

I was able to bring those lessons into my work, and really, like, truly, deeply hold space for people, and really sit with them, and demonstrate how to how to sit with those emotions. And so, I think it's through that authenticity, through embracing my own self, that I've been able to show others how to do the same.

Caitie: Thank you so much for sharing that. I want to validate that your energy is comfort. Like you, you are a very comforting person. You are kind of like a blanket, like– I feel that way about you. It's something that is unique to you. That is the thing that kind of makes you who you are.

I love what you're saying about how so many people who have this desire to become an entrepreneur or start their own side hustle or just their own creative venture, tend to think, “Well, so many other people are doing this, so why would I do this?” That is, I think, the number one block that I hear. And keeping that in mind, that every single person does bring their own unique energy and essence to the thing that they're doing, that's how you move past that.

I mean, some people– I mean, there's so many dieticians. I could have really easily said, “Why would I become a dietitian? There's so many dietitians. I should just go work in the hospital and get health insurance and whatever.” But there are people who really resonate with the type of nutrition counseling that only I can provide. There are people who don't resonate with the type of nutrition counseling that I can provide.

There are people who resonate with my unique energy, and it wouldn't have been available to them had I been like, “Oh, there's so many other people that are doing this.” And that leads me to wanting to share the story of how you and I first connected. So Sami and I first connected in an entrepreneur, mastermind, course group situation. We had a one-off zoom coffee date on the side. We kind of pulled over and connected separately outside of the group.

I was sharing with Sami about how I was struggling to communicate the “why” behind my business. I was sort of feeling, in that place, of exactly what I just described, like,”Oh, I mean, so many people are eating disorder recovery coaches, so many people are dieticians, so many people are intuitive eating dieticians, and I'm so passionate about this work, and I want to stay in this lane where I am right now.”

“But I'm having a hard time communicating the deepest essence, like the core of why I'm doing what I'm doing.” And in your very calming energy, you didn't even say like, “Oh, I'm gonna coach you right now, you did it.”

Like you were just talking to me, kind of like a friend– you were really just asking me all these really beautiful, pointed, open-ended questions, and helped me arrive at this place where I realized that the reason I do what I do, or one of the deepest reasons why I do what I do, is for future generations. I realized that I'm working with my clients, not only for my clients, I’m working with my clients for their children.

I'm working with the women that I work with for their daughters, for the people who are going to come after them, and who will no longer have to struggle or be exposed to diet culture, and– I could go on for like 2000 years, so I'm like trying to try to wrap it up and be concise.

But I realized through my conversation with you, how passionate I am about healing, body image, and relationship with food, for future generations. And I've always kept that in the back of my mind, every time I start to feel like a little burned out by my business, every time I start to feel like I'm losing touch with the purpose of what I'm doing.

I imagine how powerful it will be when these healed women move through future generations and aren't modeling dieting behavior for the girls who are coming later, and aren't modeling body shame and body hatred and hyper fixation on body shape and size, for future generations. And Sami, I don't know what the fuck you did in that conversation, but you pulled that out of me.

It inspired me to change my whole website and kind of like change the vibe of what I do. I always felt really inspired by that. So I would love for you to speak to that a little bit. How do you help people extract the “why” behind what they do, and stay in touch with it?

Sami: Holy cannoli. Can I– Oh, wow. Can I hire you for market? Like, can you work market my– Oh, my God. I think what's so funny, kind of going back to your question before, around why I feel my own magic, and truest essences, and like, what do I bring to the table when I'm around others– and it in that moment, when you asked that, I was like, “Do I bring anything?” It's just so automatic to question, like, “What do I bring to the table that's different?”

It's sort of, I just sit with it, and then, for a few minutes, I kind of– my comfort level increased with that question. But I think, you're– when you reflect back to me what I was able to do for you throughout this conversation is just really affirming, and I really appreciate hearing that. And I think, that's a huge part of this, right? Like, I'm actively learning in front of your audience, right now, and seeing my own blockage that I have around that, and that's really fascinating.

We're always learning. Just because I'm sitting in front of you as a coach does not mean that I'm like, on some pedestal. I'm still like, “Holy crap, I can help you. And I have a business that literally does that.” So anyway, thank you for reflecting all of that back to me, and I remember that conversation. I remember where I was sitting in my apartment where we had that conversation.

This is a huge part of my work. I think why I love helping women extract that– that “deepest essence,” that core of why they're doing this work, is sort of twofold. I think, when you're tapped into your purpose with that laser focus and with that deep understanding, it helps you sort of move through the really difficult moments, because being a business owner is going to be really hard, and this is exactly what you shared.

Because like, when you sort of have moments of disconnect with your business, it's really helpful to have that purpose and that “why” to anchor onto. So that's one huge reason. I think that the other reason that I think it's so important is– man, understanding your core and your purpose will help you convey what you're doing with your business with so much more clarity.

I think how I do this is, like you said, like asking those deep questions is huge. And what I also love about this is the things that we're most fearful of sharing and things that we're most fearful of really honoring are the very things that will have the most impact. So for you to really sit with that, like, “Hey, I really want to heal generations with this work. I want to have long term impact.”

“I want to see this help the future great granddaughters of my clients.” That might be really scary to kind of embrace that mission, and be like, “Oh, this is not just with me. This is impacting generations beyond me.”

I just think that's so powerful. To get to the how I do this, I think it really is anchored in those questions and just listening with all of my heart. I think that's what it comes down to, and being willing to confront my clients and my community with some of those questions and dig in deep to like, “Why haven't you shared that part of your story?”

“Why haven't you shared that this is a core element of your mission? Why have you been holding on to that information, because it's not going to help people when it's sitting inside of you?”

Caitie: You just hit something really deep for me. When you mentioned the thing that you're fearful to express, sort of, as your purpose or as your mission, is probably the thing that is your purpose and is your mission. The thing that kind of breaks your heart, often, is the thing that is going to drive the “why” behind what you do, whether you're an entrepreneur or you're working for someone else, or whatever.

I guess, when you said that, I sort of realized that one of the most complex, convoluted, and painful, frankly, things in my life has been my relationship with my own mother and my relationship with the generations of women who came before me. And it's something that, although I'm so vulnerable on this podcast, it's something that I still don't talk about too much because I'm still very much navigating my relationship with that.

That thing that I'm always kind of afraid to touch, and afraid to talk about, and somewhat, afraid to admit, in some ways, I think, is something that actually really drives my business. It's something that really motivates and inspires me to hold space for women every single day. Because I know how many women share that experience with me and share that pain with me.

Sami: Thank you for sharing that. It makes so much sense. And I will provide the caveat for people who are listening that it's really important that making– Brene Brown talks about this, too. Being very intentional when you're vulnerable online, because actively healing by way of sharing may not be the right choice for you, depending upon what you're dealing with. And I totally understand because it's the same with my pelvic floor journey.

I just posted a five-star review for my PT, here in Sarasota, who's changed my effing, like I adore her. And it means that I have a more pleasurable and expansive relationship with sex and with my partner and with myself and with life. Like I get to really experience the full spectrum of life after living in pain for so many years.

I posted this whole five-star review with all the walkthroughs, my journey, and then, it's like, the idea of sharing this online is like a little bit more edgy for me, because it's like, “Oh, well, then family and friends and my partner's family, and like, everybody's gonna know. They’re going to hear and they're going to judge and they're going to know that I have sex.” God forbid. Like, “God forbid that that happens.”

I think it's interesting, but if it's meant to be, it will come in waves. And you'll be able to– you'll find new ways of sharing parts of your story, but just be really cognizant that you're not, like, actively oversharing, because you think you have to. Be really cognizant of where you're at, when you're thinking of sharing parts of your story, because often our mission is really tapped. It's really connected to our story, our personal story.

Caitie: Yeah, I appreciate you saying that because, I think, it's a huge problem in the online space right now. So many people share from a place of the open wound versus the healed wound, and it's doing more harm than good. Although, authenticity and honesty and vulnerability are important. It's also so important to be intentional, especially, if you're a leader in a space. Especially, if you are a business owner and entrepreneur and you're the Facebook brand.

It's very important to share from a place of– I mean, I don't want to say completely closed wound, because how– are you just completely ever healed? Like, no. But being intentional about where you share from, and that's why I say, it's something that I haven't talked about too much yet on my podcast, because it's something like– I'm still navigating, and I'm not ready to share about that. I don't really know how I want to share about that.

But that said, it's something that I keep in mind, in a very personal way, when I'm making decisions in my business. It's something that I keep in mind in a really personal way, when I have clients opening up to me about their relationship with the generations of women before them.

I think, that's kind of the wrap up to this portion of our conversation, is like, identifying if you're a business owner, creative, and/or any person that wants to find purpose in your work, you can do that exercise of distilling down your most– your deepest “why” behind what you do, and you can keep that in mind as you're moving throughout your day.

You can write some sort of tangible affirmation around it or some sort of little reminder, and keep it on a post-it on your desk that just reminds you, kind of, why you're doing what you're doing. You don't have to share it. You don't have to tell your boss. You don't have to tell all your clients. You don't have to share what it is.

But if you keep it in mind, it will help you, as you said before. Just do what you're doing with like more clarity and intention easier to make decisions and find language around what you're doing and what you're offering. So I really appreciate that nugget.

Sami: Absolutely. And one final thing on this because I think that's an interesting point, and something I've been leaning into is that, having a vision, having a purpose, having a mission is not only entrepreneurs.

So for anyone that's listening, if you're not necessarily identifying fully as an entrepreneur, or maybe, you have a side hustle, or maybe, you still have a full time job– whatever it may be– you still deserve to have your day anchored in that purpose. And perhaps that's a guidepost or a lighthouse for your decisions moving forward.

Maybe it's an opportunity to reflect on your current environment and ask yourself, “Okay, is the work environment that I'm in reflective of my actual values and my true purpose? And if it's not aligned, are there some choices I need to make in order to move on, and to be able to craft a journey, and a day-to-day, and a life that is rooted in my own purpose and not something else?”

Caitie: I feel like, if you can't leave your job, realistically, or it's something that you don't desire to do because trying to apply for jobs is like, dysregulating for your nervous system at this point in your life for whatever reason, right? Can you make certain choices that allow you to find a sense of purpose within what you're doing?

If for whatever reason, you can't take the financial leap, the logistical leap, the emotional leap to try to transfer jobs– I mean, there's a lot of realistic reasons why a lot of people can't leave full-time jobs. Can you still make a certain set of choices throughout your day that help you anchor into a sense of purposeness. Purposesness? Is that a word?

Sami: Today’s word is, “purposeness.”

Caitie: Just got to find your purposeness.

Sami: I love this. Like, “can you be a catalyst for change in your workplace?”

Caitie: Right. I have worked with– I work with a lot of people, one-on-one, on a daily basis. And I get to know people's lives very intimately, and I am so privileged to be able to do that, and to be able to help people focus on nutrition and health and wellness. And also, just cultivating a sense of internal self-worth.

I have talked to so many young professionals who are unhappy in their workplace, but for various valid reasons, unable to leave their workplace. Who've been able to tap into a sense of finding their “why” throughout the day, and it might have nothing to do with the job itself. It might have to do with your communication and interaction with your co-workers on a daily basis.

It might have to do with whatever you're doing after work. It might have to do with that one person that you interact with when you're walking into the building. You really just don't know, and I think that purpose can extend so much further than just like the mission and vision of your business if you're an entrepreneur, like you can move outside of that, too.

Speaking of mission and vision and purpose and all of that, Sami, one of the things you do is take brand photos for women, and you help women kind of tap into a sense of confidence through photography, a sense of their authenticity, and their energy through taking photos.

Photos are something that I like to talk about a lot on this podcast, because I know so many individuals who tune into this show really struggle with their relationship with photos. So many of us struggle with our relationship with photos of ourselves. And I find that, and I've said this on an episode before, a lot of people tend to fall into like black-and-white and all-or-nothing thinking when it comes to photos of themselves.

A lot of people fall into this category of like, “I hate photos of myself. I don't want to take photos of myself. I will avoid photos of myself.” And sometimes, when you're in recovery from body dysmorphia and disordered eating, you do need to fall into a place where you kind of just don't touch it for a while, but you cannot live there forever.

Because your life deserves to be captured, memories of you deserve to be captured, your essence, and you deserve to be captured in photos, eventually. And also, some people fall into the other end of the spectrum. And there's obsessive photo-taking, obsessive selfie-taking, obsessive face-tuning, constantly trying to capture photos of their bodies.

Using that as a way to source a sense of self-worth, and their self-worth lives in the way they look in photos, and I'm curious about your thoughts on that. What approach do you take to helping women find a sense of confidence in photos that has nothing to do with their body shape or size? And how might you suggest someone, like, step out of those extreme buckets in their relationship with photos of themselves?